Four Product Positioning Tips

Came across this interesting and concise posting entitled Product Positioning - 4 Differentiation Tips.

Spend some time thinking deeply about these product positioning ideas, and how you can use them to your advantage. Your market share is predicated on how well you assimilate them, & apply them to the promotion of your business.

1. Unique Selling Proposition - Something unique, that you have to offer. Not necessarily entirely unique. You can appear unique by simply packaging your product or service in a unique way.

2. Risk Reversal - Differentiate yourself with outrageously bold guarantees, that you're competition don't have the guts for. Most people are genuinely honest, and if your service is what you say it is, you've got nothing to worry about. The increased sales volume will be well worth it.

3. Inordinate Value - Leverage your advertising, by offering to let complimentary businesses come along for the ride, in exchange for a free sample of their wares. Then bundle those into your offering.

4. Clear, Complete, & Concise Customer Education - Tell your full story. Don't make people try to figure out on their own why they should be doing business with you. Spell it out for them.

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